Rainy Day Toys Brand Development

This is a brand identity proposal keynote presentation completed as a part of an assignment as I work towards my Master's of Fine Arts in Media Design at Full Sail University. The proposal is based on a provided RFP (Request for Proposal) from fictional wooden toy and book start up company, Rainy Day Toys. The pitch explores the process of designing an entire visual identity for Rainy Day Toys with pre-established brand ideals (uniqueness, enjoyment, authenticity and creativity).